Adairsville, GA — September 26, 2025 — Last week, the 23rd Annual Alan Greenberg Memorial Golf Tournament once again brought together leaders, partners, and supporters from across the flooring industry for a day of golf, pickleball, networking, and philanthropy. Held at the scenic Barnsley Resort in Adairsville, Georgia, this year’s sold-out event raised an impressive $140,000 for the Floor Covering Industry Foundation (FCIF). Since its founding in 2003, the tournament has generated over $3 million in support of FCIF’s mission.
The tournament began as a charitable tradition established by CCA Global Partners’ co-founders, Howard Brodsky and Alan Greenberg. Following Greenberg’s passing in 2007, the event was renamed in his honor to celebrate his enduring legacy of generosity, leadership, and service to the industry.
This year also marked an exciting first: the addition of a pickleball tournament, expanding opportunities for participation and strengthening the spirit of connection and camaraderie that defines this annual event.
Adding to the excitement, golf pro Scottie Pearman, ranked third in the world in long drive, joined players at Hole #12, where his participation helped raise additional dollars for the FCIF. Pearman’s presence brought energy, fun, and fundraising momentum to the tournament.
Pictured (left to right): First-place winner Charlie Dilks of CCA Global Partners with teammate Jeff Meadows of Mohawk Flooring; second-place winners Mike Nance and Nash Nance of Nance Industries; third-place winners Jon England and Herb Upton of Shaw Floors with teammates Keith Spano and Bill Wissler of CCA Global Partners, pictured left to right as England, Spano, Upton and Wissler; and Pickleball Champion Lorenzo Guerrero of Shaw Floors.
Not pictured: First-place teammates Bill Gaddis and Bart Hill of Mohawk Flooring; second-place teammates Mike Cronin and Erik Kempf of Leggett & Platt Flooring Products; Jon England of Shaw Industries, longest putt; Jason Larson of CCA Global Partners, straightest drive; and Greg Payne of Engineered Floors, closest to the hole.
FCIF Board Update
Front row (left to right): Amie Gilmore of Informa/tise; Charlie Dilks of CCA Global Partners; Will Young of Engineered Floors; and Ray Mancini of UCX.
Back row (left to right): Zack Zehner of Mannington Mills; Max Holland of FEI Group; Bryan Peeples of TMA; and Paul Murfin, consultant.
Ahead of the tournament, the FCIF Board of Directors met on-site and reported on the foundation’s continued positive impact on flooring families in need. The board highlighted strong fundraising performance across the industry, reinforcing the importance of the golf tournament as the foundation’s largest annual fundraising event.
As always, the proceeds from this year’s tournament will provide vital support to industry members facing unforeseen hardships. Contributions from players, sponsors, and partners directly help individuals and families in the flooring industry navigate medical crises, disabilities, and other unexpected challenges.
Industry Leaders Reflect on the Event’s Impact
Eric Bernstein, chief executive officer of CCA Global Partners, highlighted the people-first mission at the heart of the event:
“At the end of the day, it always comes back to people. From CCA’s perspective, it’s truly our pleasure to serve and be part of this. I want to applaud everyone from CCA who came here to support and help bring this event to life.”
Charlie Dilks, chief product officer of CCA Global Partners, emphasized the flooring industry’s unique culture of compassion:
“What makes this industry so special is the way we come together in moments of need. When individuals face a catastrophic illness or a financial crisis, the industry always rallies to take care of its people. Seeing this packed room today is a powerful reminder of that spirit of unity and generosity.”
Tod Greenberg, chief information officer, technology, CCA Global Partners and son of Alan Greenberg, reflected on his father’s legacy:
“I know my dad would be amazed at what this event has become. This cause is truly unique in how it allows us to support people within our own industry. For me, this is the highlight of the year—a chance to give back, to gather together, and to make a real difference. Thank you to everyone who continues to support the foundation.”
Event Sponsors
The success of the 2025 tournament was made possible thanks to the generous support of sponsors from across the flooring industry:
Titanium Sponsors
- Daltile/Mohawk Industries
- Marketing Alliance Group
- MC²
- Shaw Industries
- Synchrony
Platinum Sponsors
- Art Guild, Inc.
- Cali
- Engineered Floors
- Republic Floor
Gold Sponsors
- Carpenter Co.
- Emser Tile
- Flooring OS
- Future Foam
- Happy Floors
- Healthier Choice Flooring
- HMTX Industries
- Leggett & Platt Flooring Products
- Mannington Mills, Inc.
- Stanton Design
- Tarkett Home
Silver Sponsors
- Beaulieu Canada
- Cabinetworks Group
- Congoleum Flooring
- FEI Group
- HQ Living Cushion by Palziv
- Karndean DesignFlooring
- Milliken
- Promotional Spring
- The Dixie Group
- UCX
- Versatrim
A Tradition of Giving Back
At CCA Global Partners, giving back is “par for the course.” With 23 years of success, the Alan Greenberg Memorial Golf Tournament remains both a cornerstone of the flooring industry’s philanthropic efforts and a lasting tribute to one of its most inspiring leaders.
About the Alan Greenberg Memorial Golf Tournament
Founded in 2003 by CCA Global Partners co-founders Howard Brodsky and Alan Greenberg, the tournament raises critical funds for the Floor Covering Industry Foundation (FCIF). Renamed in honor of Greenberg in 2007, the event has since raised $2.9 million to support industry members facing life-altering challenges.
About the Floor Covering Industry Foundation (FCIF)
The FCIF is a 501(c)(3) charitable organization dedicated to assisting flooring industry professionals and their families who experience catastrophic medical conditions, severe disabilities, or other unexpected hardships. Through direct grants, the foundation provides critical relief that eases financial burdens and restores hope. Apply for assistance or donate to support flooring employees in need at fcif.org.