Emily Morrow Home’s 2021 Color "Truffle" to Support FCIF

Emily Morrow Home’s 2021 Color Family of the Year Has a 10th Color and special product to provide support to and awareness of FCIF

Emily Morrow Home is announcing the 10th Milled Naturals COTY: “Truffle”. Truffle delights in being a color for a cause. When we emphasized that our color family Milled Naturals exude a sense of community and was rooted in one of the EMH mega-trends “Me to We”, we wanted to designate a 10th color that exists to help others, to shine a light on the Floor Covering Industry Foundation. This unique organization is working tirelessly to help fellow floor covering industry members in their time of need. Truffle is the first and only COTY to have its very own product TRUFFLE.

10th Member of the EMH 2021


Color Family of the Year

Milled Naturals

Truffle is a hybrid hue…representing a shift from the coolness of grey to the warm hues of the trending brown story. Note the hues of charcoal and notes of chocolate in this transition color. This color duality is a sophistication that acts as a chameleon color… ripe for coordinated ease in any interior palette. Just as Good Earth is a color-bound grounding agent as the dark rich brown of the color family, Truffle delights in being a color bridge in times of transition. The color itself was drawn in part from the Morrow Finkell family’s two truffle dogs, Donatella and Baci.

Milled Naturals is a universal, must-have color family that emits an elevated level of luxurious tones for 2021. When paired with each other, all 10 colors in the Milled Naturals family work together, harmoniously. They are also quietly confident when standing on their own. The luxurious Milled Naturals have a graceful subtlety that is tranquil and soothing. Truffle is the only color in the COTY to have its very own product named for it, Truffle. Like many of the EMH Hardwood styles, this particular one is made and ready to ship, and a portion of the proceeds will go to FCIF. Samples can be requested by texting TRUFFLE to 900-900.

We believe that when you experience the warmth of the Milled Naturals, they will influence a conversation of grounding words, ripe for our life-stretching moments.

Expect our natural hardwood flooring to show its natural beauty… listening to its inherent design and texture that nature calls us to appreciate.

As we continue to search for support, comfort, trust, and interactive touch, the time has come for the universal warmth of the 2021 EMH Milled Naturals color family.

EMH Truffle Video

About Emily Morrow Home

Emily Morrow Home is a leader in the American hardwood flooring industry. Founded by Emily Morrow Finkell, the company offers high-quality, luxury hardwoods to retailers through select distributors and buying groups. All flooring products are sustainably harvested, constructed, and finished in the USA. Finkell is a member of the NWFA (National Wood Flooring Association); NWFA Verified from U.S. Renewing Forests; California Environmental Protection Agency Air Resources Board; Allied Member ASID; CMG; and SCS Certified Indoor Advantage Gold For more information, visit emilymorrowhome.com or Facebook, Twitter, Pinterest, Instagram, YouTube or Vimeo.

Dalton, GA - April 27th, 2021